8bit
industry //  hospitality     INSTRUCTOR // Bradford       CATEGORY // branding       DATE // 2019                                                     
objective
8 Bit is an 80s-themed arcade lounge serving small bites, beer, and cocktails. Inspired by retro games and 80s culture, it features bright colors, pixelated elements, and gamer puns on the drink menu. Like Stratum 1, the typography resembles fonts from classic 8-bit video games, adding to the nostalgic vibe.
solution
The retro charm of pinball machines, neon signs, and 80s movies inspired 8 Bit. To capture that essence, I used bright colors and dark blues to recreate the feel of an old-school arcade. Adding pixelated elements and using geometric typography like Stratum 1 helped bring in that nostalgic vibe of 8-bit video games. And for a fun touch, I sprinkled gamer puns throughout the drink menu, giving it that start-of-a-video game feel.