edo
Industry // hospitality INSTRUCTOR // Bradford CATEGORY // branding DATE // 2019
objective
The hotel, Edo, named after Tokyo's former title, reflects the city's rich cultural heritage. Edo was known for fostering the urban culture of Ukiyo, or "the floating world," and the renowned art genre, Ukiyo-e. Located in Little Tokyo, Los Angeles, the hotel will be surrounded by a vibrant art district filled with street art and local breweries.
solution
We've embraced a minimalistic and contemporary approach, featuring the sans-serif font Mrs Eaves arranged vertically to echo traditional Japanese script. Our design is enriched with solid geometric shapes, drawing inspiration from Japanese culture."
