hashed
industry // economics INSTRUCTOR // Bradford CATEGORY // editorial DATE // 2019
objective
The magazine focuses on the burgeoning marijuana industry, catering to individuals aged 27 to 43 who are interested in educating themselves about both the business and medical aspects of cannabis.
solution
We adopted a conservative yet modern approach to avoid "stoner culture" stereotypes. Druk was selected for its condensed alternatives, allowing for more body copy on pages while maintaining attention-grabbing qualities. Its design emulates the boldness of top newspaper headlines, adding a touch of familiarity and credibility to our content
