queensburry
Industry // fitness & sports INSTRUCTOR // Bradford category // branding DATE // 2019
objective
Queensbury Boxing is a gym catering to individuals aged 18-38 who are passionate about combat sports. Specializing in boxing with some MMA classes, our brand embraces the traditional boxing aesthetic. We draw inspiration from the Marquess of Queensberry, the man behind the universally accepted rules of boxing, known as the Queensbury Rules.
solution
To convey our brand story, we selected the slab serif font Acropolis for its resemblance to traditional boxing fonts. Paired with inspiring images and copy, we aim to motivate gym members to reach their fitness goals.
