Tokina
Industry // Electronic & optics INSTRUCTOR // Bradford CATEGORY // branding DATE // 2019
Objective
Tokina is an optical manufacturer renowned for its diverse range of products, including binoculars, microscopes, filters, and a comprehensive selection of photographic and optical accessories. Established in 1950, our goal is to introduce modern solutions that set us apart from competitors inthe industry.
solution
To maintain the company's recognizability, We update the logo typeface to Circular with minimal modifications. Additionally, I enhanced the blues to a vibrant turquoise. I incorporated images of active individuals to better connect with our target audience, aged 26-38
